ETHICAL UI/UX AUDITS FOR GROWING BRANDS
Partner with us for a consumer-sensitive and ethical brand
In line with the Guidelines for Prevention and Regulation of Dark Patterns, 2023 and the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 under the Consumer Protection Act, 2019.
Instant Screening
Check your screen again the thirteen patterns
Upload a screenshot of your app or website and we check it against the thirteen dark patterns listed in the Guidelines for Prevention and Regulation of Dark Patterns, 2023.
Get instant feedback about your App or Website
Audit Coverage
What the human audit examines
Every interface is screened against the thirteen dark patterns listed by the Central Consumer Protection Authority in the Guidelines for Prevention and Regulation of Dark Patterns, 2023.
False Urgency
Falsely implying scarcity or time pressure to rush users into a purchase or decision.
Basket Sneaking
Adding extra items, donations, or services to the cart at checkout without consent.
Confirm Shaming
Using guilt, fear, or shame to push users into an action
Forced Action
Making users buy unrelated goods, subscribe, or share data to access what they originally wanted.
Subscription Trap
Making cancellation of a paid subscription deliberately difficult, hidden, or impossible.
Interface Interference
Designing the interface to highlight one option and bury the alternative the user may prefer.
Bait and Switch
Advertising one outcome at an attractive price, then delivering something different or costlier.
Drip Pricing
Revealing mandatory charges only late in the checkout, after the headline price did its job.
Disguised Advertisement
Ads dressed up as organic content, reviews, or news — including undisclosed influencer promotion.
Nagging
Relentless, repeated prompts and interruptions that wear users down into saying yes.
Trick Question
Confusing, double-negative, or ambiguous wording that steers users away from their intent.
SaaS Billing
Recurring software charges built on silent auto-renewals, unclear cycles, or hidden fees.
Rogue Malwares
Fake security warnings and rogue software pushed through ads or disguised download buttons.
Our process
How an audit works
Intake
We scope your product, audience, and markets — then fix a transparent, fixed-fee quote.
Forensic Investigation
Trained reviewers walk every screen and flow, logging each pattern with evidence.
Findings report
A sealed report with evidence, severity, and the rule it implicates - boardroom-ready.
Remediation
We work with your team to redesign flagged flows, then re-verify the fix.